THE UNDER ARMOUR rewards program allows fans of the company to save money on the company’s signature lightweight, cool, and dry performance wear. Whether for practice, exercising or working out, the sports wear company cracked into the top ten sports companies in the United States in a decade.
Under Armour is no longer an underdog, having signed big name professional athletes such as Stephen Curry and others. With their aggressive marketing and fashionable athletic wear, the company is no taking market share from the behemoths in the industry: Nike, Reebok, Adidas, Puma, and more.
Under Armour began with wanting to create a superior Tee shirt — one that would not only provided compression and wicked sweat instead of soaking the fabric, they set out to make the perfect workout shirt. A workout t-shirt that would help with body temperature and sports performance. Now that perfect t-shirt goal has blown up into an international performance apparel company.